EV Monthly

Gain a 360-view of global trends in the electric vehicle market, including OEM strategies, cell technologies, costs and the impact of government policy.

Overview

Global EV sales reached around 21m units in 2025, with China accounting for approximately 63% of the global market. While sales are expected to grow in the medium-term, complex variables are at play: shifting subsidy regimes and original equipment manufacturer (OEM) cell strategies in Western markets, aggressive price wars among OEMs in China, greater volatility in lithium-ion battery costs and oil prices, and a tense geopolitical landscape governed by tightening regional import regulations and protective tariffs.

REA’s EV Monthly provides clients with a singular, authoritative resource to unpack the macroeconomic forces and structural shifts driving global EV markets.

Our Benefits

Stay informed with insights on the global EV market

Global EV sales

Offers detailed coverage on EV sales by region, including penetration rates, sales volumes, and OEM performance.

Batteries

Provides a detailed analysis of OEM battery strategies, focusing on cell technology trends, pack sizes, and cathode fundamentals.

China tracker

Keeps track of key changes in the Chinese EV market, covering insights into leading OEM strategies, export trends, cell designs, and gasoline balances.

Geopolitics and policy

Tracks the shifting geopolitical landscape and its direct impact on EV sales, OEM margins, and Western localisation trends.

Global EV sales by major region (BEV/PHEVs)

EU EV imports: inflow of vehicles from China

Deliverables

Subscribers to REA’s EV Monthly receive several deliverables each month, including:
Monthly Report
Clients receive a pdf report focused on key developments shaping the global EV market. The report provides insight and analysis on trends in the most important EV markets, particularly the US, EU and North America. The flagship report covers strategic issues such as EV sales by OEM, cell technology trends, trade flows, BEV/PHEV sales and the impact of geopolitics and policy on EV sales and their outlook.
Clients receive regular alerts in response to market-moving events. Our alerts help clients understand the ‘so-what’ to major events impacting the global EV market.
Clients receive data on the global outlook for EVs out to 2040, including unit sales, powertrain type, cell chemistry outlook and OEM outlooks.
Each month, clients receive a deep-dive note on a key strategic theme shaping the global EV market. Our deep-dives are all excel-backed and used to help inform commercial decision-making for corporate planning teams.

Our team responds quickly to client questions on fast-moving market events

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